The business culture, the language, the trade regulations and the legal environment will be unique in each market. IMD can be your ambassador and the liaison to these new markets and cultures to facilitate a successful market introduction.

Company communication and promotional programs will be tailored to the unique local culture to create immediate interest in prospective customers.

Well studied strategies will establish a clear, consistent place in potential customers’ mind against existing and potential competitors.

How do we do all that? We:

Define Market Positioning Strategies

• Develop an appropriate Communication Mix programs - Advertising, PR, Press Release, Personal Selling, Direct Marketing
• Develop Collaterals: Translation & Publishing of press releases, product brochures and promotional leaflets that is attractive to the local culture
• Implement market introduction through international trade shows
• Design and implement global e-commerce

Trade Show/Conference Participation

Provide market entry assistance through global industry specific trade shows and conferences in line with your market objectives

• Identify ideal trade shows and conferences
• Create and develop collaterals and press releases
• Schedule press releases
• Publish articles in appropriate industry magazines
• Prepare Powerpoint presentations
• Create a professional portfolio
• Set up private meetings with potential client