Globalization is not just a buzz word anymore. It is a reality and a tremendous opportunity for small and medium sized companies to achieve lower-cost production as well as market growth through entry into new, and exciting markets.

However, the process of globalization is a challenge driven by cultural and operational differences as well as international trade regulations.

If any of the following is a concern, allow IMD to become your vehicle for a successful market expansion:

• What are the export/import regulations that I need to understand?
• How do I establish an effective channel of distribution?
• Which international trade shows do I participate in?
• What are the most efficient ways of being paid?
• How do I start a global e-Commerce?

The methodologies we use to ensure an effective market development for your products are:

Trade Opportunities: Identify the need of a product or a service in a new market.

Risk Analysis: Understand the economic, political, legal and the cultural environment of a target market as well as its international trade regulations.

Market Intelligence & Competitive Analysis: Define the players and the competitors in the new market and develop a comparative product analysis.

Market Strategic Plan: Develop an appropriate marketing mix; product, price and distribution channels and define a dynamic communication mix strategies; advertising, public relations, sales promotions and direct selling. Coordinate Trademark, Copyright & Patent registration.

Business Plan: Create a comprehensive plan to initiate a successful global start up and to properly communicate to your team your marketing and financial goals, objectives and strategies.

Implementation: Launch company/product market introduction through an effective international trade show. Finalize sales/distribution contracts. Evaluate performance.